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User Experience

UX is all about the ‘User’ and the ‘Experience’; fully understanding the users needs and goals is key.

Every successful business will have the user at its core, and every product or service they provide will invoke an emotional response based not only on how it looks but how it works and feels.

User Experience Design (UXD), aims to improve the utility, ease of use and efficiency in a user’s interaction with a product or service.  Design it well and the experience is often invisible to the end user because it doesn’t get in their way.

In the industry of e learning, the need for an injection of UX into current Learning Management System (LMS) solutions is on the rise. According to a 2016 study by the Brandon Hall group;

44% of companies are actively considering replacing their current LMS, that’s a rise of 16% since 2015 with a staggering 87% indicating it is due to the need for an improved User Experience.

UX is critical in e learning, as this piece of software is quiet often the first interaction a user has with the company. Therefore, it is not enough for the product or service to look good, if the experience of interacting with it is poor. You must understand the current market needs and it’s competitors and constantly test your assumptions – the ‘build-measure-learn’ loop is inevitable to success.

At Synergy Learning the customer is always at our core. We understand there is only so much you can do to fix the users (via training) and therefore, getting the platform and interface right so that it meets user goals; is at the forefront for us in producing the best user experience.

The role of a UX designer is complex, multi-faceted and exciting. Tasks can include everything from ‘User Research’ to ‘Content Strategy’ to ‘Interaction Design’, ‘Visual Design’, ‘Web Analytics’ and much more.

design examples

Check out some examples here

In a previous blog we detailed how Synergy Learning’s UX experts carried out project and the stages they went through to ensure clients received the very best design and usability on their sites.

If you would like to speak to member of our team about how we can implement or enhance your e learning UX design,  Contact +44 (0) 28 9042 2000 or email info@www.synergy-learning.com

 

 

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